Remove Clickthrough Remove Conversion Remove Metrics Remove Product
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94
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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. Or perhaps it invites them to request a free trial of your product. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business.

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The Definitive Guide to Video Prospecting

ConversionXL

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. Explore production options. If you need a quick shot of leads to meet your KPIs, you’ll be better off with outbound. But is it worth it?

Video 141
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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Government agencies.

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We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

The dashboards we look at to monitor the health of our products are lagging the experiences our user communities are having. Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. How did our product make you feel?

Web 62
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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. How do most visitors feel about video?

Video 48