ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

Conversion 112

Conversion Clickthrough India United Kingdom 112

Startup Lessons Learned

JUNE 20, 2017

Guest post by Marcus Gosling, VP of Product, Long-Term Stock Exchange. Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers. The above shows how far we’ve come from the first draft.

Clickthrough 159

Clickthrough Startup Lean Design 159

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. Start gathering reviews on your site.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

The Equity Kicker

JUNE 29, 2017

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Smarter, faster competitors – copying successful new product ideas more and more quickly. Competing with boredom is easier than competing with Google/Facebook – the bar for new products to gain traction gets ever higher.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

APRIL 29, 2013

Through my research, I’ve found that the popular use of autoresponders is to create a series of quick, short, automated blasts of slick pitch messages to ship products or services as quickly as possible. In a face to face networking situation, this would be how you enter the conversation. image credit. image credit.

Campaign 130

Campaign Email Framework Clickthrough 130

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. Or perhaps it invites them to request a free trial of your product. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Hunter Walker

MAY 7, 2018

The dashboards we look at to monitor the health of our products are lagging the experiences our user communities are having. Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. How did our product make you feel?

Web 62

Web Clickthrough Algorithm Metrics 62

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This benefit isn’t a 50% off something, new products updates, etc. This will boost your open rates and your conversions.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This benefit isn’t a 50% off something, new products updates, etc. This will boost your open rates and your conversions.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. Explore production options. If you need a quick shot of leads to meet your KPIs, you’ll be better off with outbound. But is it worth it?

Video 141

Video Audience Metrics Analytics 141

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Characteristic 3: They Are Negative. It turns out, that’s not quite true. Why is this the case?

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 16, 2012

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 2, 2012

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

Conversion 127

Conversion Clickthrough SMS Software Review 127

Austin Startup

MAY 23, 2019

It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. Interrupting game flow annoys players, increases the likelihood of churn, and impacts negatively on the brand/product being advertised.

Advertising 48

Advertising Clickthrough Redemption Dilution 48

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Having a person convey emotion can have a big impact on conversion rates. It’s also important to convey emotion.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We figured that if people like the product they can be bothered with settings and details later. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

MARCH 17, 2016

That is the mere-exposure effect and it’s been used by marketers for years to increase our likability towards certain products and companies. Link 2: Links to the same video, but says he’s going to talk about 4 productivity mindshifts. It leverages our brain power to make decisions to their advantage.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Products with various attributes.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response).

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

AUGUST 19, 2016

You’ve figured out the products you want to sell. By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. Product images. You’ve got an FBA business. Description.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 1) Define your business objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. Someone uses your system, and their productivity means they don’t churn or cancel their subscription. Media is about time on page, pages per visit, and clickthrough rates. This is important because it has a big impact on conversion rates.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

NOVEMBER 28, 2011

So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images.

Conversion 134

Conversion Clickthrough Denmark Stock 134

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

When I send an email like that, I’ve clearly noticed that my clickthrough rates are SIGNIFICANTLY higher than when I don’t have the personal element in there. When you sell something, are you selling it just to make money or is it because you know that buying that product will help someone reach their goal?

Clickthrough 75

Clickthrough Email Vesting Video 75

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service. Not for conversions. The keyword has lots of impressions and no conversions.

PPC 48

PPC Software Review Campaign Analytics 48

Hunter Walker

APRIL 16, 2014

.” Was tweeting the other day about how Twitter’s “Who to follow” recommendations lacked context and speculated the inclusion of more information might increase conversion. One that feels particularly relevant was our own launch of recommended videos based on your viewing history.

Clickthrough 92

Clickthrough Algorithm Database Video 92

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 12, 2016

Various studies have repeatedly found that about half the online buyers would only buy discounted products, except under exceptional circumstances. Emphasize wide-appeal products. Look at your best-selling products or best deals and emphasize them on the homepage above all other (make them #1 in the visual hierarchy).

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. Quality Product images. Show the products from different angles, in context, make them zoomable.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

MAY 2, 2018

You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Nir Eyal: How to Build Habit-Forming Products. Emotional targeting is a four step process, which takes 30-60 days: Emotional Competitor Analysis (grade according to message, color, image, and emotion triggers instead of features and product). If you have 0-10 conversions, etc.

Retention 48

Retention Algorithm Software Review Conversion 48