leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

The Next Web

MAY 4, 2013

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. Matching: Curation of products/service.

Curation 128

Curation Clickthrough Metrics Matching 128

ConversionXL

FEBRUARY 5, 2013

You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. If your service/product fits those interests you may just have found your pot of gold. Traffic from Amazon ads rocks. Click to enlarge). Some more resources: 7 time saving custom reports.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

SEPTEMBER 11, 2014

Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique. Create lists of products and services and all the key details that make each product unique. product databases.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

MAY 24, 2013

So if we were to continue with the business objective example of increasing our bouquet sales, we would have to: 1) Do x – Add better product images. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Searches from products. Browses the product catalog.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 11, 2016

Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Tyler Kapper, photographer and videographer , added that many companies have seen big returns from video… Tyler Kapper , Tyler KO Photo : “The benefits of using product videos are clear.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service. Measuring the right metrics when you’re experimenting with PPC is important. The third component of quality score is landing page quality.

PPC 48

PPC Software Review Campaign Analytics 48

crowdSPRING Blog

APRIL 10, 2015

Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdSPRING Blog – bit.ly/1CHJc3M.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Image source ). Use data to improve your Twitter headlines.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 6, 2016

Nir Eyal: How to Build Habit-Forming Products. Emotional targeting is a four step process, which takes 30-60 days: Emotional Competitor Analysis (grade according to message, color, image, and emotion triggers instead of features and product). Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC).

Retention 48

Retention Algorithm Software Review Conversion 48