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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. Notably, this occurs prior to building the Minimum Viable Product , or ‘MVP’.

Product 264
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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Guide to Finding a Technical Co-Founder | Vinicius Vacanti

viniciusvacanti.com

Home About Contact Me How To Make It as a First-Time Entrepreneur Vinicius Vacanti Guide to Finding a Technical Co-Founder September 7, 2010 | View Comments Steve Job's Technical Co-Founder “I’ve got this HUGE idea. I just need to find a technical co-founder.&# So, why should they pick you?

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does.

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What to Look For in a Business Partner

Up and Running

When I was going through the co-founder “dating” process, I’d found a potential partner through my network who seemed to be perfect. Conversations that should have taken minutes would take hours, and would often require a post-mortem email or phone call to discuss our working styles. Why did I think that?

Partner 113
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Must Everyone Innovate? A How-To for the Uninspired

The Startup Magazine

Instead of calling yet another “ideation session” with your product team, use the following tips to instantly innovate for increased revenues with the least amount of effort and wrong turns: 1. Let Your Customers Show You the Way: Your customers’ requests are more than just orders; they are potential gold mines for new product ideas.