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Why You Should Be Doing Product Discovery

YoungUpstarts

Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Why is product discovery important?

Product 264
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. How many people do you know who have a thousand emails in their inbox, or just a few awaiting follow-up for over a week from people who matter? They expect prompt formal follow-up to questions.

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Facebook and product development

BeyondVC

In addition, there are many factors that go into the release of a new product that includes fixing bugs, soliciting customer feedback, responding to competition, and adding new features that will maintain a company’s technological lead in the market. The post Facebook and product development appeared first on BeyondVC.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development.

Marketing 115
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How To Launch A Profitable Custom Software Development Startup

The Startup Magazine

Install Productive Development Tools. Next, you can integrate a reliable set of development tools to amplify your workforce’s capabilities. There are plenty of effective programming tools that support your developers. Market Your Software Product. In fact, many of these modules are available to your team for free.