article thumbnail

What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. A fractional CMO is basically a part-time version of this position.

article thumbnail

Startup Advice: When to Use a Consulting CTO

rapidrollout.wordpress.com

Web Startup Lessons Advice from a CTO and Entrepreneur Home About Startup Advice: When to Use a Consulting CTO There are not many to be found. Most likely, this is a person who is a serial entrepreneur and was the chief technology officer for two or more web startups. .&#

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154
article thumbnail

Should You Share Equity with Consultants?

www.inc.com

Join our community. Technology | Thursdays. Should You Share Equity with Consultants? Science and Technology Technology. Back in 1997, Randy Parker was staring at a blank whiteboard, wondering where hed find the money to hire the employees and consultants he needed to build his new product. "We The 2011 Inc.

article thumbnail

Presidential Innovation Fellows, round two

Startup Lessons Learned

Each team of innovators is supported by a broader community of interested citizens throughout the country. RFP-EZ improves the operations of government by making it easier for small businesses to sell their services to government buyers, and by making it easier for contracting officers within government to navigate the process of purchasing.

article thumbnail

9 Austin Startup Week Sessions at Capital Factory That Blew Us Away

Austin Startup

From tips on international expansion strategies to using XR as a musical instrument, these sessions at Capital Factory showcased some amazing innovation in Austin’s startup community. The unit cost fell and this idea of pay as you go. You found someone that really cares about something,” says Pete Kooman , CTO at Optimizely.

article thumbnail

Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. Here are some of our favorites: 1.

Lean 60