Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. A Framework For Critical Thinking. Multichannel Analytics: Tracking Offline Conversions. "Engagement" Is Not A Metric, It's An Excuse.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. To do that, we use prioritization frameworks. Here’s Growth Tribe’s G.R.O.W.S.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It delivers conversions when I visit your site once and buy something. Finally it generates a constant stream of social amplification and social conversations! Two things I love a lot: 1.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. Responding to comments, messages, and mentions helps encourage conversation.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You can start with something simple.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ).

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 3: Assisted Conversions. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. A metric should tell you what you will do differently. Conversion rate is a ratio and ratios are a huge problem. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. Custom report.

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Mongoose Metrics ~ ifbyphone. download all the specific user-typed long tail queries for optimal PPC targeting and 3. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Site Conversion Rate. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. Analytics and testing reports , conversion research presentations, etc.

Analytics 128

Analytics PPC eCommerce Conversion 128