A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Clicks and conversions are typical KPIs for paid media. Conversions, engagement, and revenue increased across the board. Like SEO, demand generation is a long game.
YoungUpstarts
SEPTEMBER 13, 2018
Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Don’t leave a meeting, conference call, or email conversation without establishing a follow-up plan. Napoleon Hill.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.
www.forentrepreneurs.com
FEBRUARY 2, 2010
However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. So we know from this that the problem is not the quality of those sales people. They may tell you that the number of visitors was on target, but the conversion rate fell below the previous levels.
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