Cost, Europe, PR and Viral

Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. at 11:03 AM. anecdotes.

Software Review

Software Review Europe Technical Review Search

Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. The passengers compensate the driver for the gas and toll costs, making it a fair trade. Labels: Europe Consumer , internet. Europe Consumer. (1). Monday, January 16, 2012.

Software Review

Software Review Europe Technical Review Spain

Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Europe Consumer. (1). In search of Europe's next tech stars. SaaS 13 Index Valuation.

Software Review

Software Review Viral Media Marketing

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Europe Consumer. (1). In search of Europe's next tech stars.

Software Review

Software Review Technical Review Valuation Europe

Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Cloud

Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Europe Consumer. (1). SaaS 13 Index Valuation.

Software Review

Software Review Technical Review Viral Europe

Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). An additional prove value scope can also be: Cost savings.

Metrics

Metrics Advertising Marketing Social Media

Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Cloud Technical Review Venture Capital

Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review RSS Europe

Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Cloud Europe

Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review IPO Cloud

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Europe Consumer. (1). Support, support, support! Newer Post.

Software Review

Software Review Cloud Technical Review Sales Cycle

Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index Valuation.

Software Review

Software Review Technical Review Cloud Europe

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Europe Consumer. (1). My Investments.

Software Review

Software Review Technical Review Cloud Forecast

Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Partner United States Venture Capital

Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Global Technical Review Europe

Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Venture Capital Technical Review Europe

Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. Europe Consumer. (1). How long will the downturn last?

Software Review

Software Review Technical Review Valuation Portfolio

Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

What is my cost of capital and how much is worth an incremental upfront payment? If you assume that the cost to renew a contract costs you 20% of the MRR, then adding increasing the commission by 10% for each additional year seems reasonable. Accelerating bonuses for upfront cash payment depends on your cost of capital.

Software Review

Software Review Clawback Sales Salary

McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

McKinsey highlight #1: the art of cost cutting or how to save 70m with a measuring spoon. TOP or Total Operational Performance, is a cost cutting approach, where your objective is to cut 40% of all the "not-strictly-necessary costs" by doing things differently. Wish all such solutions cost $4.! Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Technology San Francisco

Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

potential, share of wallet) and therefore have difficulty to segment them and serve them effectively (2) The existing direct (tele)sales model coverage is failing to provide adequate returns as companies face increased pressure to lower cost of sales. Europe Consumer. (1). In search of Europe's next tech stars. anecdotes. (13).

Software Review

Software Review Technical Review Europe Software

Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

The development of this market has been accelerated by two trends: (1) the need for large and mid size companies to turn their workforce into a competitive asset by optimizing and measuring its performance and (2) the emergence of Software as a Service that reduces significantly cost and deployment time. Europe Consumer. (1).

Software Review

Software Review Technical Review Los Angeles Europe

Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Companies like Microsoft have developed subscription-based licensing contracts without a SaaS delivery model and SaaS companies are selling multi-year contracts for their services. SaaS 13 Index Valuation.

Software Review

Software Review Silicon Valley Technical Review Software

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

Software Review

Software Review SEM Marketing Las Vegas

Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Cloud IPO Jordan

Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. Europe Consumer. (1). SaaS 13 Index Valuation.

Sales

Sales Software Review Marketing Technical Review

Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

It is a small GPS device that connects via bluetooth to any PC or mobile device (smart phone or blackberry) and cost less than $150. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. at 7:35 PM.

Software Review

Software Review Technical Review Video Europe

Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Venture Capital Cloud

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review

Software Review North America Europe Metrics

Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Save the planet!

Cracking the Code

JUNE 18, 2007

Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review

Software Review Technical Review Europe Venture Capital

Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

SEPTEMBER 2, 2008

because all your costs are up front, and your revenue is over a five year period, the more you sell, the more you lose. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. per share to $8.0 anecdotes. (13).

Software Review

Software Review Software Technical Review Cloud

The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

FEBRUARY 4, 2008

Whats the right strategy for Europe? Terms of the deal were not announced, but Massive did note that the agreement is applicable to users in the US, Canada, Europe, South Korea, and Australia. Europe Consumer. (1). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr.

Software Review

Software Review South Korea IPO Portfolio

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

APRIL 24, 2012

Shame on you for spinning your desire for junior developers as being solely related to cost. DirectX uses a left-hand coordinate system because it was originally written in Europe and called Rendermorphics. I fit all criteria of the people you’re looking for except for the junior developer one. RedneckCodeMachine. originalgeek.

Java

Java PHP Software Review Coder

Cracking The Code: In search of Europe's next tech stars.

Cracking The Code: BlablaCar - Travel Revolution

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Cracking The Code: Popular Media: the key to viral marketing

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking The Code: A Quick & Funny Summary of AdTech

Cracking The Code: Made to Stick!

Cracking The Code: A funny perspective on Google innovation.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Cracking The Code: Happy New Year 2010!

Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking The Code: Laughing Out (c)Loud

Cracking The Code: Hard times.

Cracking The Code: United Breaks Guitar and more!

Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking The Code: Impact of the recession on SaaS.

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking The Code: Launch of the SaaS 13 Index!

Cracking The Code: Global warming: a plague for humanity?

Cracking The Code: VC lifestyle

Cracking The Code: Betting on the right guy

Cracking The Code: Getting through the downturn: a few thoughts.

Cracking The Code: Get your own helicopter for $50!

Cracking The Code: Building Your SaaS Sales Compensation Plan

McKinsey highlight #1 - Cracking The Code - Yes

Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking The Code: Zune vs. Ipod

Cracking The Code: Don't click on this link!

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Cracking The Code: Happy New Year 2008!

Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking The Code: Getting the most of your online marketing: the In.

Cracking The Code: "10 Things Every CEO Needs to Know About.

Measuring sales and marketing effectiveness of SaaS companies

Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking The Code: One order a day.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking The Code: How to fish a salmon

Cracking The Code: Save the planet!

Cracking The Code: Death Sentence for SaaS.or for Lawson?

The 10 laws of SaaS unveiled at Bessemer CEO Summit

CEO Friday: Why we don’t hire.NET programmers

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