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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Apple is trying to push Vision Pro into their existing consumer customers All the demos and existing applications are oriented to their consumer customers Apple did not create demos for how the Vision Pro could be used in new markets where users would jump on buying a Vision Pro. So what’s the lesson for Apple?

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The Innovation Stack: How to make innovation programs deliver more than coffee cups

Steve Blank

Most importantly we now have a better idea of how to build innovation programs that will deliver products and services, not just demos. However, without any measurable milestones to show evidence of the evolution of what the team has learned about validity of the problem, customer needs, pivots, etc.,

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Why Innovation Heroes are a Sign of a Dysfunctional Organization

Steve Blank

Never once did anyone ever step back and say that what we just witnessed was leadership rewarding and perpetuating a dysfunctional and broken system. And even if there had been, there was no way to turn demos into deployment with speed and at scale. “Blah blah blah and a $100 bonus.” I was simply depressed. Innovation Doctrine.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.

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The National Geospatial Intelligence Agency Goes Lean

Steve Blank

The good news for the country is that the leadership of the National Geospatial Intelligence Agency has decided to turn the ship now. The process starts by collecting agency-wide ideas and/or customer problems, collecting a group insight, and sorts which problems are important enough to pursue. And the winners get to go Stage 2.

Lean 177
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The National Geospatial Intelligence Agency Goes Lean

Steve Blank

The good news for the country is that the leadership of the National Geospatial Intelligence Agency has decided to turn the ship now. The process starts by collecting agency-wide ideas and/or customer problems, collecting a group insight, and sorts which problems are important enough to pursue. And the winners get to go Stage 2.

Lean 177