Steve Blank
SEPTEMBER 5, 2013
While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.
Steve Blank
APRIL 16, 2024
I was having coffee and pastries with Justin, an ex-student, listening to him to complain over the time he wasted with a potential customer. We spent weeks integrating the sample data they gave us to build a functional prototype, and then after our demo they just ghosted us. Then came the meeting with the potential customer.
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Steve Blank
FEBRUARY 13, 2024
Apple is trying to push Vision Pro into their existing consumer customers All the demos and existing applications are oriented to their consumer customers Apple did not create demos for how the Vision Pro could be used in new markets where users would jump on buying a Vision Pro. So what’s the lesson for Apple?
Steve Blank
APRIL 7, 2020
The key principles of customer development are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. Rather than doing every demo of your MVP live, consider 1) recording it 2) highlighting the key points. Lessons Learned.
Steve Blank
MARCH 11, 2016
The combination of the Business Model Canvas, Customer Development and Agile Engineering is an extremely efficient template for the students to follow. Demo Days Versus Lesson Learned Presentations. As a consequence, we couldn’t care less about a “Demo Day” at the end of the class. Demo of final MVP. Pivot stories.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. You will be compared to alternatives and weighed.
Steve Blank
JUNE 8, 2021
Unlike traditional demo days or Shark Tanks which are, “Here’s how smart I am, and isn’t this a great product, please give me money,” a Lessons Learned presentation tells the story of a team’s 10-week journey and hard-won learning and discovery. . – while simultaneously building a series of minimal viable products.
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