Remove Customer Development Remove Design Remove Naming Remove PR
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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Customer] Retention is King (good insights on measurement) – crowdspring.co/1haiyJt. Need a great name & URL for your new business? – crowdspring.co/T7KSBE.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Lean was designed to inform the founders’ vision while they operated frugally at speed. Still, unless your startup has access to large pools of capital or have a brand name like Katzenberg, Lean still makes sense.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Any customer who used the four critical color publishing applications was going to be blown away by how much better the SuperMac boards were. Tell Me How to Find You But having benchmarks in hand that showed us as the winner did us no good unless all our potential customers could see them. Theoretically, that’s why I hired them.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. So who are your potential high-value Rock Star customers? In my book, “ The Hidden Wealth of Customers “, I provide a model for helping you find and cultivate them.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. The design was actually a negative drag on selling anything off a retail shelf. And for sure they were never going to win any design awards.

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