Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

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Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Customer Development Developer San Francisco Customer 168

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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Lean Silicon Valley Startup RSS 253

Steve Blank

APRIL 16, 2013

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 329

Technical Review Lean Venture Capital Customer Development 329

Startup Lessons Learned

OCTOBER 16, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As Lean Startup methods have been used now for a number of years, we’ve become increasingly interested in how companies use them to sustain growth. Next Tuesday, October 22 at 10a PT, we’ll take a look at this advanced entrepreneurship question.

Lean 167

Lean Startup Software Engineering Agile 167

Steve Blank

FEBRUARY 28, 2013

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” They both attended our latest Lean LaunchPad Educators Class. ” Hawken School has now given us an answer.

Lean 206

Lean Cleveland Ohio Business Model 206

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

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Lean Management Business Model Incubator 120

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The next customer segment we tried was startup founders. Here’s how that happened.

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Lean Customer Development Sales Cycle Business Model 319

Steve Blank

JUNE 8, 2021

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

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Lean Security Asia SBIR 399

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information.

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Lean Business Model Customer Development Guinea 303

Steve Blank

APRIL 16, 2013

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 221

Technical Review Lean Venture Capital Customer Development 221

Steve Blank

JUNE 23, 2020

As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ? Accounts receivables are stretching way out.

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Customer Marketing Customer Development Lean 436

Steve Blank

MAY 19, 2021

To help a large Defense organization wrestle with how to increase the velocity of innovation in their ranks Steve Blank and I spent the better part of last week with our heads together reviewing everything we learned in the five years since we merged the concepts of problem curation and Lean while launching the innovation pipeline.

Curation 349

Curation Technical Review Lean Australia 349

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Lean Marketing Agile Customer Development 334

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.

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Lean Agile Business Model Customer Development 120

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

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Customer Framework Differentiation Customer Development 75

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Determine your target market: You need to know and understand your customers.

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Lean Silicon Valley Forecast Technical Review 147

Steve Blank

JANUARY 15, 2017

I-Corps uses Lean Startup methods to teach scientists how to turn their discoveries into entrepreneurial, job-producing businesses. But I haven’t forgotten that before everyone else thought that teaching scientists how to build companies using Lean Methods might be a good for the country, there was one congressman who got it first.

Lean 249

Lean Technical Review Government Programming 249

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 424

Customer Marketing Lean Vertical 424

Steve Blank

JUNE 12, 2020

Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video? At first this seemed to be a fatal stake through the heart of the class.

Oakland 308

Oakland Asia Lean Video 308

Steve Blank

MARCH 3, 2015

It has replaced how to write a business plan with hands-on Lean Startup methods. Traction and evidence from customers were what investors were looking for – even in “slow” sectors like healthcare and energy. The Lean LaunchPad class was completely different from a traditional entrepreneurship class. Today the U.C.

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Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

JANUARY 30, 2013

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone.

Programming 269

Programming Technical Review Incubator Intellectual Property 269

Steve Blank

JANUARY 15, 2017

I-Corps uses Lean Startup methods to teach scientists how to turn their discoveries into entrepreneurial, job-producing businesses. But I haven’t forgotten that before everyone else thought that teaching scientists how to build companies using Lean Methods might be a good for the country, there was one congressman who got it first.

Lean 120

Lean Technical Review Government Programming 120

Steve Blank

SEPTEMBER 14, 2017

There was no burden on those who proposed a new idea or technology to talk to customers, build minimal viable products, test hypotheses or understand the barriers to deployment. A canonical Lean Innovation process inside a company or government agency would look something like this: Curation. Who are the customers? Legal issues.

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Incubator Curation Engineer Government 316

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

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Lean Incubator Business Model Channel 120

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 221

Customer Development Developer Customer Silicon Valley 221

Steve Blank

MAY 18, 2020

Or perhaps you would like to join a team creating a new business, or reinventing an existing business, and learn the lean startup techniques that will be critical to our recovery. Stanford’s Lean LaunchPad. Additional 5-day-long classes will explore Health, Travel and Hospitality, Food Service, Entertainment and Education.

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Lean Business Model Affiliate Incubator 436

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). The basics are important (e.g.,

Software Review 158

Software Review Audience Differentiation Framework 158

Steve Blank

JULY 1, 2014

When I first read about the Investment Readiness Level (IRL) on Steve’s blog, I was excited by Steve’s attempt to bridge the capital-efficient Lean Startup process for founders with the capital-raising process for funders. Since I began incorporating the Investment Readiness Level framework I’ve made three observations.

Sacramento 311

Sacramento Framework Customer Development Lean 311

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). The MVP Tree. The MVP Tree.

Product 436

Product Viral Channel San Francisco 436

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Class lectures were over last week, but most teams kept up the mad rush to talk to even more customers and further refine their products. Experienced entrepreneurs realize that no business plan survives first contact with customers.

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Lean Business Model Agile Customer Development 284

Startup Lessons Learned

JUNE 22, 2009

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Each has its own iterative process: customer development and agile development respectively.

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San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

MARCH 25, 2009

Lessons Learned by Eric Ries Wednesday, March 25, 2009 The Lean Startup at Agile Vancouver April 21st A surprising number of respondents in the latest Lessons Learned survey hail from one of the flourishing startup hubs in Canada. This workshop brings together leading thinkers from Lean Production and Lean software.

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Agile Lean San Francisco Continuous Deployment 60

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. What we’re driving at is evidence-based, entrepreneurial solutions to big diplomatic challenges.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Hacking for Diplomacy takes the Lean Startup methodology and applies it to problems sourced from the State Department. Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. What we’re driving at is evidence-based, entrepreneurial solutions to big diplomatic challenges.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Over 10 weeks each team gets out and talks to 100 customers.

Oakland 329

Oakland Incubator Lean Metrics 329