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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Track results.

PR 147
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What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . What data can we provide?

PR 100
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How to Improve Your PR Content Online

Duct Tape Marketing

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. To learn more, go to Gusto.com/tape.

PR 97
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Understand the Gravity of the Situation for Your Customers. Find other media outlets to tell your story.

PR 329
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….

PR 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….

B2B 100
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Leverage Performance PR to build trust with cold traffic. Promotion PR is built on relationships.