Customer Metrics Product Name Sales 
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Educate our sales channel(s).
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
reidhoffman.org
NOVEMBER 12, 2013
This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. Great customers are predictive of future customers for enterprise businesses. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Identify the right metrics for success.
Occam's Razor
JULY 22, 2013
For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we work in sales, all we care about are sales touch points. Don't jump. Stick with me, and these three, for now.).
Duct Tape Marketing
SEPTEMBER 8, 2017
Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Link product to a high-involvement issue. Engagement rate growth.
ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. Customers who already have a coupon code will be looking for a way to enter it. The team saw the form as enabling repeat customers to purchase faster.
Expert insights. Personalized for you.
316 
Let's personalize your content