Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
YoungUpstarts
JANUARY 3, 2019
A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. When they do reach into engaging and experience-driven content, they do so as a “late in the sales cycle” component of their mix.
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