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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. “Your order is ready for pick up!”. We’re ready for you!”.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

With that information, you can program to publish new content such as a blog post when it is most likely to be read. of all web traffic is via mobile phones. For example, if users accessing your site on a mobile phone, find it difficult to navigate, you may want to check your website’s design to ensure that it is mobile-friendly.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Skip to Main Content. Tech: Blogs. Technology Live. Game Hunters.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet. Is your outbound marketing piece adjusted to their usage reality?

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. You can also have a text loyalty program. Also, it’s convenient for customers to redeem mobile coupons, as they will carry their phone with them wherever they go. About the Author.