Distribution Events Search SEM 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed.
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ConversionXL
FEBRUARY 3, 2022
Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Partnerships. Diversification. Some of those channels might include: Acquisition.
Startup Lessons Learned
SEPTEMBER 15, 2008
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital.
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 7, 2008
Labels: agile , continuous deployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 10, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule. How to listen to customers, and not just the loud.
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