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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns. Empathy and Relationship Building: SDRs should establish empathetic relationships, showing understanding over phone, email, or LinkedIn interactions.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source.

Retention 113
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. A new email is created in HubSpot. An MQL is deemed worthy of a response from our sales team, and an SDR begins pursuing the SQL.

Demand 101
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How to Nail Your First 90 Days as a CX Director

ConversionXL

You do CX a disservice if you focus only on metrics like NPS. After going through the buying process, I noticed an email address for aftersales in tiny writing at the bottom of the receipt. I emailed it but got no response. I set up the mailbox, and—to my horror—thousands of unanswered customer emails started downloading.

SQL 117
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Don’t send all email out to all the people at once. Email survey. Spots early signs of a pending transition.

Agile 90