The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2: 3: Creating the email. #4:

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Trending Sources

Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

Once they have that, I suggest emailing in priority order. I’m more likely to open an email if it’s coming from a trusted source, whether that be a fellow entrepreneur I previously covered, a professor, or an investor.

Million Dollar PR On A Dime

YoungUpstarts

A good pitch can be accomplished through email, or even LinkedIn. Professionalisms marketing PR public relations startup advice Ann Noderby Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

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Why Yahoo's PR Response to Email Spying Story Is a Massive Fail

Inc Startups

One rule of crisis PR is to come up with the right message and stick with it

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Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. Where marketing screams for the attention of people to buy your stuff, PR highlights the personality of your business and looks to connect with people. This is how you can do your own PR: Know Thy Journalist.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Journalists get tons of pitches every day — it’s very likely that the journalist you’re pitching will only read the first few sentences of your email. Instead, stick with custom emails. Email Story.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

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6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Mass Emails.

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Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results!

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. photo credit: Learn the Benefits of Combining Email and Social Media via photopin (license). sent your email. Email Isn’t. million emails are sent every second.

5 PR Tech Tools You'll Love This Year

Inc Startups

From email add-ons ideal for pitching the media to tricks for incorporating more data into bylines

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Do Your Own PR--Like a Pro

Inc Startups

Why pay big money to a PR firm when it''s so easy to get media coverage? And that means doing some of what''s usually called "public relations" or PR. Most entrepreneurs wrongly believe that the best way to get PR is to hire a PR firm. Targeted emails.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Positivity and added value can do more to close a sale than an entire week of telemarketing and email campaigns. Accessing capital to launch a business is brutal for entrepreneurs just starting out along the path.

How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. The art of the PR (SEO) pitch.

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How Smart Companies Use PR to Get the Word Out

Inc Startups

It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. PR masters don't write stories about themselves. Here's a powerful PR example. In fact, ask your customers to email you their stories.

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The Best PR-Reporter Relationships Are Selfless

Inc Startups

PR people in many cases are borderline intolerable. This is the long game of PR--one that''s about relationship-building over instant results. So that email you send to them about your client will have a greatly increased chance of being read.

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8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs

Inc Startups

If your PR person isn''t getting you results, these missteps might be to blame. I get a ton of emails everyday from readers asking questions, from people who want to leave me their multi-million dollar estates, and from public affairs professionals. But, the PR stuff?

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10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. PR is something no one can avoid since you can either have good or bad relations. What follows are 10 stats that can help you boost your PR: 1.

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6 Tips From the PR Pros

Inc Startups

But before long we learned that PR is a grind. After all, over a decade as writers and editors we'd dealt with more PR people than you could count. PR is a grind. PR involves constant rejection--or even worse, silence. PR is really, really hard.

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Save Yourself – Three Smart Email Strategies That Can Save Your Job

YoungUpstarts

Here are 3 useful strategies that every professional should use to avoid getting destroyed by email and other forms of e-communication: 1. When that angry email bomb gets forwarded to your boss or the media, it’s either a PR or HR disaster and the first victim is always you.

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12 Online PR Blunders to Avoid

Inc Startups

You could cause a huge PR mess. Retweet With Care While it's easy to retweet articles or messages, doing so without care can lead to PR gaffes. Mass Email Blasts Are Bad Don't buy a list of journalists' email addresses and send out a mass email to everyone.

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How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. No one is going to open it, and it increases the chances your email will get caught in a spam filter.

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What Businesses Can Learn From Donald Trump’s Email Marketing Failures

crowdSPRING Blog

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing. It was the 2008 election that really propelled email marketing to the status of a core component of an effective campaign, serving as a huge driver of campaign donations.

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

Meet the Startup That's Making PR Firms Sweat

Inc Startups

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency. You buy a media database, write a mediocre 400-word email about a company, and perform a mail merge.

Four Things to Do Before Emailing an Influencer

Duct Tape Marketing

Four Things to Do Before Emailing an Influencer written by Guest Post read more at Duct Tape Marketing. But is it time for a cold email yet? Cold emailing is still effective but by far not as effective as other ways to reach out to an influencer. Find More Ways to Email.

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How to Handle a Disaster, Not Just the PR Fallout

Inc Startups

There is no shortage of advice on how to step up your PR efforts to survive a disaster. Customer care was inundated with angry calls and (ironically) emails. At some point you will need to focus on saving face, but your first and most important step is to save your company.

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Get Great PR: 7 Things You Must Do

Inc Startups

Decide what makes your company or product unique, and say it briefly enough to fit into email subject lines and the headlines of supporting press releases. Have you orchestrated a successful PR launch?

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

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Be Your Own PR Firm

Inc Startups

There''s a third alternative: Instead of spending part of your precious cash on outside help, become your own PR representative. Designate a PR hour each day. As your schedule allows, it may be a PR half-hour or 20 minutes.

Are you Providing Customers with Solutions?

Rembrandt Communications

Business Content Strategy eMail Marketing Increase Sales Marketing PR Small Business Public Relations Think about their needs when it comes to SEO content strategy and public relations Recently, I was interviewed on “Black Hollywood Live’s Phenomenal Women” program. It was a lot of fun, and one of the key issues that came up is providing solutions to customers. With this in mind, what are you doing to provide […].

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Say Goodbye to Junk Email

Inc Startups

Two new tools can help tame your overflowing email inbox. I get at least 100 emails a day, including dozens of PR pitches and spam messages, which I spend up to an hour reading, deleting, and archiving. But I was still being barraged with dozens of non-urgent or unwanted emails.

Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

This Startup Could Be PR Firms' Worst Nightmare

Inc Startups

But because they typically have little experience in PR, most of the time their pitch emails fall flat and end up in the trash. A new company, PressFriendly , just launched with the hopes of remedying this problem by providing startups with an alternative method of PR.

[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

88% think it is important to leave email addresses and phone numbers on the releases; Online Presence. If you’re a public relations or media professional you’re probably acutely aware of the love-hate but symbiotic relationship between the two camps.

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How to Avoid a PR Nightmare

Rembrandt Communications

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media.

5 Best Practices For Increasing Earned Media For Your Brand

Brandanew

Many times just putting in the additional effort of connecting via social media or emails with influencers and asking them to simply share does the job.

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