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The Silent Benefits of PR

Both Sides of the Table

I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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PR Cheat Sheet: 10 Elements of a Savvy Pitch Email

Fresh Inc.: The Staff Blog

If you''re going to go to the trouble of pitching journalists over email, make your messages count. Finely tune your emails.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. 3: Creating the email. #4: Step #3: Creating The Email.

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Why Yahoo's PR Response to Email Spying Story Is a Massive Fail

Fresh Inc.: The Staff Blog

One rule of crisis PR is to come up with the right message and stick with it

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

Once they have that, I suggest emailing in priority order. Lauren Landry: Like a human. So I encourage people to make that human connection.

5 PR Tech Tools You'll Love This Year

Fresh Inc.: The Staff Blog

From email add-ons ideal for pitching the media to tricks for incorporating more data into bylines

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Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Well, I’m sorry.

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Operation Email Purge

Venture Chronicles

I’ve been on a crusade against my gmail inbox and am happy to report deleting over 100k unread emails in just a month. 100k unread emails… something is wrong with the state of email marketing when that happens. Think about terms you never use in conversation and you will be amazed at how prevalent they are in email.

Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. This is how you can do your own PR: Know Thy Journalist. It’s not.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. People generally don’t like to be part of blast emails, and journalists are no exception.

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Do Your Own PR--Like a Pro

Fresh Inc.: The Staff Blog

Why pay big money to a PR firm when it''s so easy to get media coverage? Targeted emails. Here''s how to do it on your own. Maybe.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write.

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6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates.

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How Smart Companies Use PR to Get the Word Out

Fresh Inc.: The Staff Blog

It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Mass Emails. One Big Launch.

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The Best PR-Reporter Relationships Are Selfless

Fresh Inc.: The Staff Blog

PR people in many cases are borderline intolerable. This is the long game of PR--one that''s about relationship-building over instant results.

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8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs

Fresh Inc.: The Staff Blog

If your PR person isn''t getting you results, these missteps might be to blame. But, the PR stuff? You sent it as an email blast.

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5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. sent your email.

6 Tips From the PR Pros

Fresh Inc.: The Staff Blog

But before long we learned that PR is a grind. PR is a grind. PR involves constant rejection--or even worse, silence. We sure did.

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12 Online PR Blunders to Avoid

Fresh Inc.: The Staff Blog

You could cause a huge PR mess. Retweet With Care While it's easy to retweet articles or messages, doing so without care can lead to PR gaffes.

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How to Hack the PR Machine

Fresh Inc.: The Staff Blog

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

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Meet the Startup That's Making PR Firms Sweat

Fresh Inc.: The Staff Blog

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency.

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How to apply PR strategies to improve your company’s SEO

The Next Web

PR has always been a multifaceted discipline. The techniques that PR professionals use to generate positive press are numerous and diverse.

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How to Handle a Disaster, Not Just the PR Fallout

Fresh Inc.: The Staff Blog

There is no shortage of advice on how to step up your PR efforts to survive a disaster. Just as Toyota comes to grips , via a $1.2 million cars.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Positivity and added value can do more to close a sale than an entire week of telemarketing and email campaigns. Knowledge is power.

10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. The golden time to send an email.

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Get Great PR: 7 Things You Must Do

Fresh Inc.: The Staff Blog

Have you orchestrated a successful PR launch? In the quest to win the hearts and minds of the press, you're going to have to do all the work.

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Save Yourself – Three Smart Email Strategies That Can Save Your Job

YoungUpstarts

Here are 3 useful strategies that every professional should use to avoid getting destroyed by email and other forms of e-communication: 1.

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Be Your Own PR Firm

Fresh Inc.: The Staff Blog

There''s a third alternative: Instead of spending part of your precious cash on outside help, become your own PR representative. she asks.

What Businesses Can Learn From Donald Trump’s Email Marketing Failures

crowdSPRING Blog

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing. million active email users.

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

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Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

But one area that PR pros particularly excel at is helping authors with book marketing. Also, your PR pro can create your Speaker One Sheet.

Four Things to Do Before Emailing an Influencer

Duct Tape Marketing

Four Things to Do Before Emailing an Influencer written by Guest Post read more at Duct Tape Marketing. But is it time for a cold email yet?

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Say Goodbye to Junk Email

Fresh Inc.: The Staff Blog

Two new tools can help tame your overflowing email inbox. Within seconds, the service pulled up a list of 485 emails tied to subscriptions.

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This Startup Could Be PR Firms' Worst Nightmare

Fresh Inc.: The Staff Blog

But because they typically have little experience in PR, most of the time their pitch emails fall flat and end up in the trash.

Are you Providing Customers with Solutions?

Rembrandt Communications

Business Content Strategy eMail Marketing Increase Sales Marketing PR Small Business Public Relations Think about their needs when it comes to SEO content strategy and public relations Recently, I was interviewed on “Black Hollywood Live’s Phenomenal Women” program. With this in mind, what are you doing to provide […].

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How to Avoid a PR Nightmare

Rembrandt Communications

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed.

5 Reasons Why People Don’t Read Your Content

Rembrandt Communications

This includes social media, articles, website copy, emails, and more. Stop wasting time on copy that doesn’t work.

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How Are You Boosting Buzz for Your New, Business Investment?

Rembrandt Communications

Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PR Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […].

Startups: Don't Hire a PR Agency

Market by Numbers

Some entrepreneurs get in this fix because they fail to distinguish between PR and other marketing tactics. Does anyone? Comments welcome!