ConversionXL

MAY 27, 2022

Why are buyer personas ‘built’ through internal workshops, rather than ‘discovered’ through qualitative interview and quantitative survey research?” – James Dornan-Pipe, product marketing consultant [via Building Momentum ]. Employees want to know how your product will improve their day-to-day. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Hunter Walker

JANUARY 15, 2017

Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. RL: At a high level, technology has created many ways to increase our productivity while also providing freedom to run the business from anywhere in the world.

Marketing 48

Marketing Design Acquisition Bootstrapping 48

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Managing a lot at once. The goal is to empower EVERY employee at Airbnb to make data-informed decisions by providing data education that scales by role & team.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. If we don’t enjoy working with someone - an employee, a partner, whomever - we’re just not going to do it.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

DECEMBER 7, 2008

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. The last thing you need is a manager telling you how to do your job. But there *are* bad managers, and sometimes they cant be fixed.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Similarly, a two-sided marketplace cares about different things from a traditional e-commerce product. McCallum’s line—as well as other lines that copied this approach—thrived.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Startup Lessons Learned

MARCH 13, 2009

If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it? We didnt manage todo that yet. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

DECEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, December 6, 2008 The four kinds of work, and how to get them done: part three Those startups that manage to build a product people want have to deal with the consequences of that success. You could easily manage that as two 30-day scrums, or four two-week sprints.

San Francisco 74

San Francisco SCRUM Lean Continuous Deployment 74

www.quora.com

JANUARY 16, 2011

The code behind airline reservations, visa transactions, and warehouse management systems, really did change the world beyond all recognition. I wrote some of those systems mentioned above, btw, along with thousands of other developers over decades.) > ps. Leadership and management ability. Obviously not. So it can be done.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Most of the article is about the features – new and old – of the product. Are employees paying more attention to those reports than to the positive press coverage? It’s possible, but the article doesn’t say.

San Francisco 154

San Francisco Metrics Lean PR 154

mashable.com

JUNE 11, 2013

At a small company, employees need to wear many hats, and they need to be prepared to wear many hats. If you dont manage this expectation upon hiring, you will be managing employee issues six months down the line. Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral.

Cofounder 111

Cofounder Technical Review Startup Software Review 111