Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. Building awareness of a new product or service you offer?

PPC 81

PPC Small Business Management Advertising 81

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. Marketing a Product or Service through Custom, Memorable Experiences. In the old days, marketing used to be confined to selling products and services. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

crowdSPRING Blog

MARCH 13, 2014

The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. So dont just kill the feature - iterate.

Product Development 68

Product Development Developer San Francisco Product 68

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. (See

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Professionals Musings

APRIL 4, 2015

Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

This is going to be BIG.

FEBRUARY 26, 2010

Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are also one of the stickiest sites on the internet.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. We set sales targets from day one, $300 the first month.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 18, 2008

You can find out what it would take for them to adopt your product, and then follow up a week later and see if they did. Same with finding out what it would take to get them to recommend your product to a friend. My background isnt metrics, but we came to it as a matter of practicality. You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 14, 2008

In the very early days, the trick is to find anyone at all who can understand you when you are talking about your product. In our first year at IMVU, we thought we were building a 3D avatar chat product. As product people, we thought of competition in terms of features. that we learned different.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 18, 2008

Many of them have really cool products shipping or about to be released, and I wholeheartedly agree with my friends at the iFund that the next generation of applications is going to be amazing. The store determines which products sit on which shelves, and which yours sits next to. Ive also been playing around with the App Store.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 51

Social Media Marketing Analytics Audience 51

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. S&M productivity (CAC ratio) for the SaaS 13 Index. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it. Completely necessary.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Do they measure?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. These tests are written by the engineers themselves, and they must all pass every time.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), It Starts with the Product. It should go without saying that growth starts with the product. Growth Engineer.

Marketing 48

Marketing Distribution Retention eCommerce 48

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 29, 2008

Question 1: When youre adding features to a product used by an existing user base, do you still do split testing to determine usage patterns? Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. Absolutely, yes.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60