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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. PPC Protect uses AI to help clients hide ads from botnets and other vicious online robots.

PPC 121
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. So PPC Hero looked at days to transaction for this segment: Image Source.

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Strategy Roundtable For Entrepreneurs: ERP Galore

ReadWriteStart

or Europe), and (b) a marketplace for medical tourism. The latter is what he has started implementing, and it has a business model of generating leads via PPC advertising, followed by selling those leads to hospitals and medical service providers.

India 115
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Three Inexpensive Ways to Create Buzz for Your Business

Up and Running

Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has so far not materialized. Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom.

PR 82
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24 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

As the owner and managing director of PPC Protect, I’m fortunate to have had a wonderful journey so far as an entrepreneur. Thanks to Alex Winston, PPC Protect Limited ! #17- I love taking them snow skiing on a Tuesday, going on 6 week vacations to Japan, a 2 week vacations to Boston, and a 6 week vacation to Europe.

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How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). But it can also be a real challenge knowing where to start and how to lay a solid foundation with the potential to transform the business.

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Spying on Your Competitors to Increase Conversion Rates

ConversionXL

The best place to start for anyone in the UK / Europe are the Money Saving Expert Forums , it’s one of the largest consumer groups on the web and many retailers / businesses have threads created about them on a daily basis. Is your website suffering the same problems? In this case, run a Google search for “garden sheds” and pick 5 websites.