Forecast Metrics Revenue Viral 
Startup Professionals Musings
NOVEMBER 2, 2022
Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.
Startup Professionals Musings
FEBRUARY 8, 2020
Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.
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Startup Professionals Musings
AUGUST 27, 2014
Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.
Startup Professionals Musings
FEBRUARY 17, 2018
Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.
Startup Professionals Musings
SEPTEMBER 9, 2015
Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.
ReadWriteStart
APRIL 8, 2023
TikTok and Influencers One viral video on TikTok can reach 1.5 million people and generate monthly revenue. 2 Brainstorming, Forecasting, and Modeling Brainstorming within an expert team can be as effective as monitoring market trends.
Steve Blank
NOVEMBER 16, 2009
In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#
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