The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Content management systems (CMS) like WordPress are used to further streamline the content marketing process. This is the power of SEM marketing. And he’s right.
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Content management systems (CMS) like WordPress are used to further streamline the content marketing process. This is the power of SEM marketing. And he’s right.
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Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
www.cscyphers.com
MARCH 8, 2012
Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. Last night, I went to a local “find a co-founder” meetup for RE. What It Takes To Recruit A Technical Co-Founder. Particularly if she is at what is essentially a co-founder speed dating event.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
ConversionXL
JUNE 30, 2019
André Vieira , founder of Looptimize, finds CRO extremely useful for ideation: André Vieira: You can look at many elements on competitors’ pages, such as copy, number and placement of images, page structure, page length, the next step in the funnel, amount of calls to action, types of calls to action, etc., Add 2 points for UX tools.
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