Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? More revenue! #2: Engagement will rain down from the sky in torrents!]. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ConversionXL

MARCH 3, 2016

Map Overlay: This is simply a global map with colors to indicate engagement, traffic, etc. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. Social Media Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. Economic Value is the sum of Revenue plus the Business Value created by the macro- plus micro-conversions on your website.

Metrics 152

Metrics Analytics Search Channel 152

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. micro-conversion).

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

DECEMBER 15, 2017

Thanks to Steven Randall, Vonya Global ! #8-Provide I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. 14- A number of reasons.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. Social ads. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

searchengineland.com

MAY 30, 2012

Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

DECEMBER 6, 2010

But everyone's optimizing for their local maxima rather than for the global maxima. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Hence the Revenue column. For your Social Media efforts. One report. Love them a lot.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 10, 2014

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Either way, this intelligence will help you move forward more strategically. image source.

Software Review 72

Software Review Lead Generation Design Campaign 72

Occam's Razor

FEBRUARY 9, 2015

Easy question to answer, and free with Compete (remember, this is US visits only) or SimilarWeb (global traffic). My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? So let's start there. million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Once you’ve done that – then.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JULY 6, 2015

We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Those that have long-term revenue resulting engagements with us. Dive just a little bit into the PPC or Display teams/agencies. This one optimizes for a local maxima and not a global maxima.

Marketing 60

Marketing Framework Metrics Audience 60

ConversionXL

NOVEMBER 16, 2016

You’ve likely read about tone of voice in a content marketing or social media context. (Or Here’s an excerpt from Harvard University ‘s about blurb… Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally.

Conversion 48

Conversion Audience Massachusetts Social Media 48

marketingland.com

OCTOBER 8, 2012

Social Media |. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” SMX Social Media Marketing - Dec. Search Marketing |.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

OCTOBER 19, 2010

Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. I know of no other way to achieve one's global maxima on the web. You are also in control of study participants and you can invite them via social media or a pop up on your site. Google Website Optimizer.

Analytics 135

Analytics Web Non-Compete Campaign 135