Remove Hiring Remove Revenue Remove SEM Remove Startup
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Seed viral activity. Marty Zwilling.

Viral 348
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These Innocent Hiring Mistakes Can Kill Your Startup

Transformify

Your team is directly correlated with the valuation of your startup. All of the above is true, but it is also true that many startups have failed because they hired too early, too fast, or fired too late. Then the hiring begins. Hire full-time employees. It all starts with the founders.

Hiring 64
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Seed viral activity. Marty Zwilling.

Viral 268
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. And one day a remarkable thing happened: we started making more than five dollars a day in revenue.

SEM 164
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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity. That’s a double death wish.

Viral 238
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through SEM? Revenue Metrics.

Metrics 346