Duct Tape Marketing

OCTOBER 23, 2023

For starters, they offer a cost-effective solution to companies in need of senior-level marketing leadership. It brings together marketing expertise and leadership in one neat bundle. Unlike their full-time counterparts, fractional CMOs provide expert leadership and direction without the need for a hefty salary.

Marketing 72

Marketing Technical Review Salary Social Media 72

The Startup Magazine

MARCH 31, 2023

Not your rivals, but you specifically, should rank first (or near the top) in Google search results (SERP) due to the fact that most individuals open the first link they see. You would like to have your ad appear when people are searching for what you have to offer, not just to be the primary result in a search.

Customer 156

Customer Reputation Marketing Social Network 156

crowdSPRING Blog

JANUARY 11, 2011

Examples of the tasks performed by the Turk community include translation, transcription, image tagging and even searches for missing persons. is the first company to devise s system to effectively crowdsource SEO (search engine optimization) services.

Software Review 92

Software Review Africa Technical Review United States 92

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? What do you see?

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

Duct Tape Marketing

APRIL 15, 2015

Highest Duty: The Search For What Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My guest on this week’s podcast is former airline pilot, speaker, entrepreneur and author of Highest Duty: My Search for What Really Matters , Captain Chesley “Sulley” Sullenberger.

Search 28

Search New York City PPC New York 28

Duct Tape Marketing

OCTOBER 3, 2014

A blog can be called one of the best inbound marketing strategies, which can help make your PR strong and in the long run, can help in building up your thought leadership. Paid Search Advertising. This is known as PPC (Pay Per Click) ads, which is a controversial strategy in the domain of inbound marketing. Social media.

PR 67

PR PPC Marketing Social Media 67

ConversionXL

SEPTEMBER 24, 2012

Even though I learned a huge amount on marketing, leadership and business development, the whole thing was slowly eating me from inside. I was very actively searching for the answer. I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Especially people outside our analytics / search circle.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

FEBRUARY 24, 2015

No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions. Reel SEO – [link]. Search Engine Watch – [link].

PPC 28

PPC Social Media SEO Video 28

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 22, 2011

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics. Are You Into Internal Site Search Analysis? Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124