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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

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supermac War Story 1: Joining supermac

Steve Blank

The first step was to recruit a new management team. Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. Why they were looking to me to run marketing wasn’t clear. They sold to a set of customers I knew nothing about. To Order Outside of the U.S.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Too often, CEOs and small business managers suffer from analysis paralysis. It looks as though you and I have the same taste in layout, no? I’ve written about this subject many times and could not agree more. This happens for any number of reasons. Some are afraid of making the wrong decision. To Order Outside of the U.S. Now In Print!

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Out of the Ashes - Something Isn't Quite Right

Steve Blank

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. To Order Outside of the U.S.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products. Help them?!!

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Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Every startup has some methodology for product development, launch and life-cycle management. Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. In this post I’m going to describe the flaws of the product development model. It’s a big idea.)