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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. A recap of the areas that he covered as well as the full webinar recording is found below. Top Stories: A carousel of news stories related to the search query.

SEO 78
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Refactoring for TDD and interaction design

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, August 30, 2008 Refactoring for TDD and interaction design In TDD , we follow a rhythm of “test-code-refactor.&# This basic pattern is useful in all aspects of product development. The basic idea is to avoid building something based on what you think it might need to do in the future.

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How to Grow Your Business by Setting Goals [Webinar]

Up and Running

For this webinar I was joined by Tom Misson, Vice President and Senior Business Leader for Mastercard Worldwide, who manages the U.S. This is Sabrina Parsons, CEO of Palo Alto Software. Small Business segment. The full audio and slide deck are included above, and the full transcript can be found below: Sabrina Parsons: Hi everyone.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software.

Campaign 149
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Don’t cast your net too far and wide. Focus on the channels that offer the best ROI.

Retention 113
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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Do you fix bugs before writing code? Please leave feedback!)

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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did).