Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. The birthplace of sponsored search (Overture), semantic search (Applied Semantics which became Google AdSense), comparison shopping (ShopZilla, PriceGrabber) and many others.
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