The Startup Magazine
JULY 21, 2021
Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?
The Startup Magazine
JULY 21, 2021
Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?
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Both Sides of the Table
JULY 14, 2010
Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. One of my favorite sayings in this area comes from a portfolio company, RingRevenue , who like to say “ease of use = use and use = revenue.&#
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You Manage What you Measure. How many adds came through organic SEO?
Both Sides of the Table
NOVEMBER 22, 2009
I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Our portfolio company did so well that Google copied this approach and out executed Overture. But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free.
YoungUpstarts
SEPTEMBER 10, 2018
However, it is important to check the portfolio of the program and see how many companies from your industry have participated. On the other hand, if the program’s portfolio demonstrates that they worked with quite a few companies in your field, you are good to go. Marc has a background in online marketing, with a focus in SEO and SEM.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#
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