Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Titles in a startup are not the same as what your job is. All good news.
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
JULY 17, 2013
I grew the business that I currently lead as CEO from a start-up to more than 60 million dollars in revenue in less than six years. My simple process has worked to spur growth and revenue for every business I have headed. Can a competitor’s product name be easily substituted for my company’s brand?
Steve Blank
APRIL 9, 2009
If these sound like reasonable answers to you, and you are in a startup/small company, update your resume. Most startups put together a corporate mission statement because the CEO remembered seeing one at their last job, or the investors said they needed one. What I was actually hearing was a failure of management.
Software By Rob
JANUARY 12, 2010
Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. By the way, this is why TechCrunch traffic is not profitable for startups. It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. blogs stayed less than five seconds on the site.
Steve Blank
AUGUST 20, 2012
By 1997 E.piphany was a fast growing startup with customers, revenue and something approaching a repeatable business model. With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. With the browser came a Microsoft logo.
The Startup Magazine
MARCH 6, 2019
In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele. Having potential customers search for their business is only effective for customers who already know the business or product name.
Expert insights. Personalized for you.
328 
Let's personalize your content