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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

Building a product around the needs of actual users is the best way to develop something that will actually create value, but also to validate demand ahead of pouring more resources into your venture. Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups.

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March 11: SXSW Innovation Awards

Austin Startup

The annual Interactive Festival awards program began in 1997 as the Texas Interactive Media Achievement Awards, and was re-named the SXSW Web Awards the following year. Due to popular demand, we offered a late entry period this season through November 18. Why are they called the SXSW Interactive Innovation Awards?

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A Conversation With John Bradberry, Author Of 6 Secrets To Startup Success (Part I)

YoungUpstarts

Since 1997, he has led an independent consulting practice focused on helping businesses of all sizes elevate performance and achieve healthy growth. Passion-trapped founders assume market demand where none exists, and they are slow to acknowledge that weak sales may signal that their idea is not viable as a business concept.

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A Conversation With John Bradberry, Author Of 6 Secrets To Startup Success (Part II)

YoungUpstarts

Since 1997, he has led an independent consulting practice focused on helping businesses of all sizes elevate performance and achieve healthy growth. In fact, many of the healthiest businesses start with market demand – they identify an unmet need that customers will pay to have addressed – and then build backwards from there.

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17-Point Program to Have the Best Year of Your Life

Life Beyond Code

Focus on ROII: If you provide a solid return on investment for every interaction with you, you will be surely in demand. Master the art of having good conversations: Conversations are your window to the external world. You learn from the world and world learns about you from the conversations.

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

In 1997 the Nielsen Norman Group revealed that 79% of users they tested scanned web pages rather than reading them. As Joanna Wiebe, the original conversion copywriter, says “you’re selling your prospects a better version of themselves” If you want to have strong marketing copy, you first need to ask other questions.

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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

Netflix began in 1997 as a video rental competitor to Blockbuster. Together, the USP and UI makeup a value proposition that is optimized for conversions. Implement user testing to ensure your UX has minimal barriers to conversion. Watch anywhere. Cancel anytime.”. The goal is obvious, the ask is clear, the task is simple.

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