ConversionXL
NOVEMBER 3, 2020
For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. ” Don’t drag it out.
ConversionXL
FEBRUARY 19, 2020
His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Neuromarketing just may be a whole lot better at doing it. Conclusion.
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Hearpreneur
AUGUST 5, 2020
We have a campaign to make consumers more aware of how their products are made, which will in turn dictate how producers are going to create these products. With campaigns currently based around outreach, email marketing, content marketing and several other forms, there’s always room for new ideas, innovation and shaking things up.
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Brand campaigns can be a difficult sell— attribution is harder, and time-to-value may be longer.
YoungUpstarts
MARCH 10, 2017
Executing A Rebranding Campaign. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. HP Merger With Compaq.
ReadWriteStart
JULY 6, 2020
Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. The campaign has delivered some of our highest engagement rates on Twitter so far. During this interaction, they then would boast about all the nifty features the new phone had. Conclusion.
Austin Startup
APRIL 26, 2020
Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. Blockbuster’s campaign slogan for “Total Access” is “never be without a movie”.
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