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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 I used to use $.05, Thanks for the insight!

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Offers virality optimization tools and A/B testing inside Facebook. Based in Palo Alto and founded in 2004 by PayPal alumni. Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

And, as the industrial revolution showed us, there are some real costs to scale. The implication is that blitzscaling ignores things like “business model innovations that were rooted in a future that the competition didn’t yet understand” in favor of “spending to acquire customers below cost.”. The third is high gross margins.

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Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. Ironically our business started to perform very will by 2004 but by then management had lost the dream of a huge upside. I took money with a 3x participating preferred liquidation preference with 8% compounded interest annually.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. Businesses will have to perform at maximum, avoiding mistakes at all costs before they happen. Avoid at all costs using symmetry in your cover photos. Photo credit: www.kozinets.net].

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

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