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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had previously raised VC in 1999, 2000, 2001 and 2005. There was no viral social networking products back then like Twitter where people could easily discover your content. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Page 2: What’s unique about Koral. Folksonomy. Free product.

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HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. All Rights Reserved.

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Seth Sternberg – Meebo

Both Sides of the Table

In 1995, while in high school, Seth wanted to start a business scanning paper documents for companies, but realized it was a non-starter when he learned that a scanner costs $4k. Meebo gained traction because there’s was viral component when users wanted to tell their friend. Why did you pursue an MBA at Stanford? Series A round.

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It’s Morning in Venture Capital

Both Sides of the Table

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

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Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

He’s been at it since 2005. But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. I founded it in 2005 at the age of 37. The very modest salary that I drew didn’t come anywhere near meeting my monthly costs so I had to eat into savings.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). Blockbuster introduced their “End of Late Fees” program on January 1, 2005. The name of the last part?