Cracking the Code

JANUARY 14, 2010

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JANUARY 7, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 8, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ▼ 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 27, 2008

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

DECEMBER 1, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. Laughing Out (c)Loud.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Popular Media: the key to viral marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

FEBRUARY 27, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Partner United States Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

Saturday, December 16, 2006. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ▼ 2006. (7). McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Betting on the right guy. In this game, sometimes you win and sometimes you loose. VC lifestyle.

Software Review 48

Software Review Venture Capital Technical Review Europe 48

Cracking the Code

JANUARY 28, 2008

This represents an outstanding 2,298% growth vs. 2006 (this type of growth seems big but you get used to it when reading business plans is you day job). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

DECEMBER 9, 2006

Saturday, December 09, 2006. McKinsey highlight #1: the art of cost cutting or how to save 70m with a measuring spoon. TOP or Total Operational Performance, is a cost cutting approach, where your objective is to cut 40% of all the "not-strictly-necessary costs" by doing things differently. Cracking The Code.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 28, 2006

Thursday, December 28, 2006. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ▼ 2006. (7). McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG.

Software Review 48

Software Review Technical Review Technology San Francisco 48

Cracking the Code

DECEMBER 7, 2006

Thursday, December 07, 2006. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ▼ 2006. (7). McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Zune vs. Ipod. Is the Zune going to dent Apples disproportionate share of the online music market?

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

FEBRUARY 25, 2008

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

MARCH 30, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Global Technical Review Europe 48

Cracking the Code

JANUARY 5, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ▼ 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 2, 2006

Saturday, December 02, 2006. potential, share of wallet) and therefore have difficulty to segment them and serve them effectively (2) The existing direct (tele)sales model coverage is failing to provide adequate returns as companies face increased pressure to lower cost of sales. "If Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Europe Software 48

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

FEBRUARY 12, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JANUARY 22, 2009

What is my cost of capital and how much is worth an incremental upfront payment? If you assume that the cost to renew a contract costs you 20% of the MRR, then adding increasing the commission by 10% for each additional year seems reasonable. Accelerating bonuses for upfront cash payment depends on your cost of capital.

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

APRIL 18, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

Saturday, December 16, 2006. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ▼ 2006. (7). Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Cracking the Code

FEBRUARY 12, 2007

As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). It is very expensive. Laughing Out (c)Loud.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

MAY 25, 2010

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. Impact of the recession on SaaS Sales&Marketing pr.

Sales 79

Sales Software Review Marketing Technical Review 79

Cracking the Code

MARCH 10, 2008

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Venture Capital Cloud 48

Cracking the Code

JANUARY 10, 2007

It is a small GPS device that connects via bluetooth to any PC or mobile device (smart phone or blackberry) and cost less than $150. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. at 7:35 PM.

Software Review 48

Software Review Technical Review Video Europe 48

Cracking the Code

JULY 6, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JUNE 18, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

SEPTEMBER 2, 2008

because all your costs are up front, and your revenue is over a five year period, the more you sell, the more you lose. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. per share to $8.0

Software Review 48

Software Review Software Technical Review Cloud 48

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 48

Software Review South Korea IPO Portfolio 48

blog.expensify.com

APRIL 24, 2012

I was at a startup AND I developed an evented I/O server with pluggable protocol handlers AND it was capable of handling the c10k problem AND I did this back in 2006 with C# on.NET 2.0 Shame on you for spinning your desire for junior developers as being solely related to cost. If I were at a startup… no wait. originalgeek.

Java 107

Java PHP Software Review Coder 107

Cracking the Code

JULY 6, 2007

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). VC lifestyle.

Software Review 66

Software Review Metrics Valuation Technical Review 66