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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. The beauty of these types of buying motives is that exclusivity comes at a cost to the buyer and they often don’t mind paying up to get it. ” Here’s what I mean.

PR 150
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

It’s like people arguing that there’s a beautiful beach house in 2006 that represents great long-term value due to scarcity of similar property. All of that might be true, but the 2006 price might still be over-valued. That doesn’t mean it’s not a bubble. Trust me, we’re all hurt when bubbles burst.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7). ► 10/04 - 10/11. (2). VC lifestyle.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7).

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). VC lifestyle.

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The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. iTunes link – Cost is $2.99) or.

PR 57
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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). VC lifestyle.