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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of people buying, the metric is conversion rate. But it is not routine.

Metrics 156
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Labor Day! Let’s Celebrate the Workers

crowdSPRING Blog

It is incumbent on management to create and sustain an environment that leads to hiring, encourages quality work, rewards effort and accomplishment, treats workers fairly, pays an equitable wage, provides for basic welfare, respects families, supplies adequate work flexibility, and, importantly, celebrates the work itself. How cool is that?

Bosnia 67
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Transcript of How to Successfully Run a Business as a WordPress Consultant

Duct Tape Marketing

When I discovered WordPress back in 2007, the first thing that happened is I discovered the plug-in repository, which is this free repository at wordpress.org, which has now over 30,000 plug-ins that you can download and include in your website for free. That’s why they’re hiring us as consultants to solve their problem.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. SlideShare, founded in 2007, started experimenting with MVPs and A/B testing this year.

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team.

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How to Take on a Giant :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Shift the conversation to places where the competition can’t—or won’t—go. The Trend Towards Lean Startups How to Get an MBA for Less Than $20 Has Social Media Changed Customer Service? Some of my favorite strategic approaches from the book include: Win in the last three feet. Create “thin ice” arguments. Fight unfairly.