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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? sales and marketing. (10). Building Your SaaS Sales Compensation Plan.

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

Best Venture and Technology Podcasts for 2007. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. ► 2007. (10). Best Venture and Technology Podcasts for 2007.

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. ► 2007. (10). SaaS business metrics: why are they different? ► 01/07 - 01/14. (1). anecdotes. (13).

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. ► 2007. (10). SaaS business metrics: why are they different? ► 01/07 - 01/14. (1). anecdotes. (13).

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. ► 2007. (10). SaaS business metrics: why are they different? ► 01/07 - 01/14. (1). anecdotes. (13).