2010 Advertising Hiring Product Development 
Startup Lessons Learned
SEPTEMBER 22, 2008
For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.
Version One Ventures
OCTOBER 31, 2016
The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. You can’t go it alone.
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Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Getting educated about advertising, agencies, and.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. For example, some startup sales execs believe hiring the core sales team is a key objective. Here’s what the product development diagram looks like from a sales perspective.
Steve Blank
JULY 30, 2009
If that’s you, by all means hire a VP of Sales with a great rolodex and call on established mainstream companies – and ignore the rest of this post. Look for some “ skunk works &# project where the product developers are actively seeking alternatives to their own engineering organization.
Startup Lessons Learned
NOVEMBER 4, 2008
Eric, Any thoughts on how forum feedback fits into customer development and agile product development? Youve probably addressed this in the past, but I continue to be blown away by how fast Blizzard reacts to noise in their forums and rapidly makes fixes to the product. Getting educated about advertising, agencies, and.
Startup Lessons Learned
NOVEMBER 8, 2008
Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. January 6, 2010 12:49 AM Anonymoussaid. This is a common mistake.
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