Remove 2011 Remove Aggregator Remove Metrics Remove Sales
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 113
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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

June 5, 2011. Filing Date: initial filing June 2, 2011. Run Rate Revenue: $2.6B (Q1 2011 annualized). Revenue Growth: 2241% YoY (2010 vs 2009), 1357% YOY (Q1 2011 vs Q1 2010). Run Rate Gross Profit: $1.1B (Q1 2011 annualized). Featured merchants (may not have tipped): 56.8K (Q1 2011), 66.3K (2010), 2.7K (2009).

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

You could argue that it takes some time to restart the SaaS flywheel after a slow year, but an acceleration in 2010 should at least translate into a stronger 2011 guidance, which is not really the case (10/11 growth median is 18%, so barely above 2010). Labels: SaaS , sales and marketing. sales and marketing. (10). at 7:35 PM.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. . Image source.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

For the third consecutive year , VC Cafe puts the spotlight on the Israeli companies exhibiting in the MWC 2011 event. Interested to meet any of these companies face to face at the WMC 2011? Below are the 56 Israeli companies who will exhibit at the 2011 Mobile World Congress: 3G Vision. Mce Systems.

Mobile 103