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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. People are the ones making purchasing decisions, not companies. The sessions continue today.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Nobody wants to be spammed with product advertisements. Blog posts.

eCommerce 131
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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012 – [link]. Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Six Social Media Trends for 2012 David Armano |Harvard Business Review – [link]. Best Free Fonts of 2012 – [link].

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Why Your Startup's Name Matters

mashable.com

October 3, 2012 by Cezary Pietrzak. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. October 3, 2012 14:52:37. October 3, 2012 15:28:03. October 3, 2012 20:30:29. October 4, 2012 04:53:23. Like Tweet.

Naming 84
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. B2B Affiliate Programs Look a Little Different. Another 22.50% have a Master’s Degree.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. May 30, 2012 at 1:06pm ET by Conrad Saam. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. We’re testing television advertising to evaluate our ability to extend our brand from a directory to a reservations destination. PRO Guides. News & Features.

SEO 54
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[Infographic] Secrets To Creating A Viral Infographic

YoungUpstarts

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. B2B marketers should consider their industry and make the tone appropriate.

Viral 162