article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113
article thumbnail

Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 246
article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. Success begets success.

article thumbnail

Insuring Directors And Officers Through M&A And IPO Events

YoungUpstarts

Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. Mergers and acquisitions can be fairly contentious and not all shareholders agree that it is in their best interest for Company A to buy Company B. 1] Cornerstone Research.

IPO 147
article thumbnail

The State of Consumer Tech in Israel in 2023

VC Cafe

Meta of course has an interest in championing B2C startups – most of them use Meta for user acquisition (it’s easier to acquire consumers on consumer platforms like Meta and Instagram, which drives a big proportion of Meta’s revenue.

B2C 148
article thumbnail

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Slack, in 2014, converted at 30%. If freemium still seems like a barrier to acquisition, you’ve got plenty of money in the bank, and you’re crossing your fingers for a buyout by Google or Facebook, a fully free product may make the most sense. Those near-term sales, while enticing, may erode a brand and hurt retention.

Customer 119