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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? III: Why are Revenue-Based VCs investing in so many women and underrepresented founders? IV: Should your new VC fund use Revenue-Based Investing?

Equity 78
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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. Let’s dive in.

B2B 150
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Up until 2020, Google Shopping was a paid platform for online retailers to advertise new products, akin to Google Ads. When customers use the Google search engine to look for items like clothing and shoes, popular products come up as the top results.

eCommerce 129
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Strategy Roundtable For Entrepreneurs: VCs Are Not Always Right

ReadWriteStart

In How To Defend Your Dream Against All Odds , Alex and I explore the company's journey to $200 Million in revenue, while their VCs wrote them off. Zoho is already over $100 million in revenue and is seeing tremendous traction. In that case, the verticals of choice could be manufacturing, wholesale and retail. Discuss.

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Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

ReadWriteStart

I asked him to review the TrueCFO project in my Vision India 2020 book. I asked Harshil to focus his entire product and go-to-market strategy on the college-bound age 18 market and develop his assessment module, vertical search engine for colleges and trust network to address the needs of that market and that market alone.

Spain 115
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Roundtable For Entrepreneurs: Check Out Stanzr

ReadWriteStart

However, the mistake Said has made is to go "spray and pray" and build numerous different verticals without really fleshing out the business strategy for any of them. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. PTA Portals. Discuss.