ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 2, 2022

For example, securing two or three companies within an industry may give you leverage with the rest of the industry. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. What is the strategic importance of clients? A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Software By Rob

MAY 4, 2009

So I spent time honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Follow me Startups for the Rest of Us. at 5:33 am Hey Rob, I was just wondering – where/how do you look for decent acquisitions? at 9:58 am [.]

Product 35

Product Software Review RSS Software 35

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. You spend money on SEO and PPC. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Business As Usual.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. How much does it cost to advertise on YouTube? Tools like SEMRush offer advertiser research for YouTube Ads.

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns? And really, who wants that? #6.

Analytics 145

Analytics Metrics API Web 145

Software By Rob

FEBRUARY 10, 2009

Follow me Startups for the Rest of Us. Since yours is a social cause you’re not going to pull in customers using typical advertising methods. honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

maplebutter.com

JANUARY 8, 2013

However, one of my co-founders doesn’t seem to be as motivated as the rest of us. Create a strong brand, solid social community, sell advertising. We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. I think advertising and intent have to be aligned.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Identify the impact on your display advertising campaigns.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Time to focus on rest of the process. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. " So what is it?

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

APRIL 12, 2012

According to the book Sex in Advertising: Perspectives on the Erotic Appeal around 20% of all ads use sex ( a good collection here ). Most big companies have used sex to advertise. So, you’re their advertising agency and you’re pitching these ideas to these men. Of course you already knew this. An average of 19.8 percent did.

Advertising 118

Advertising San Francisco Florida PPC 118