A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). (Guest post by Gordon Daugherty.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ReadWriteStart

MARCH 3, 2021

The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. New blogs don’t get much attention naturally, so you’ll need a complementary strategy to get the most out of this approach. Content Marketing.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. Our Awareness stage includes new users who visit the website, blog, and marketplace listing within a given month, removing duplicate visitors.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

The Equity Kicker

SEPTEMBER 29, 2016

I’ve been asked how to analyse cohorts by a couple of companies recently, so I thought I’d distill my thinking here into a blog post. You can work out how long it will take to pay back varying customer acquisition costs (CAC). Most companies show their cohort analysis in the form of a table like the one below.

Churn Rate 60

Churn Rate eCommerce .Net Acquisition 60

The Next Web

DECEMBER 6, 2013

This article is part of Drew’s series, 12 Days of Ideas: Building and Marketing Web Products, published his personal blog. A year ago, we wanted to see more traction with online acquisition. Our total number of customers immediately began falling; fewer people signed up while our churn rate remained the same.

Churn Rate 136

Churn Rate Product Chicago Bootstrapping 136

Version One Ventures

SEPTEMBER 28, 2015

There are lots of great blog posts and articles out there that talk about social platform metrics. Over the course of the next few weeks, we’ll be diving into each section in more detail in a series of blog posts: Part 1: High-level metrics. Knowing the number of users that have churned allows you to calculate your churn rate.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

AUGUST 26, 2022

The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. And you know, a cost goes out with an acquisition, so whether it’s hiring a salesperson, commissions, or paying Google. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Identifying and optimizing the biggest acquisition expenses. Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Guy Nirpaz

OCTOBER 3, 2011

in Scott Gruher’s blog post on “ Go to Market Strategy: How Much are Your Customers Worth? ”, his recommendation is to treat customers based on their values. He suggests measuring two basic metrics: CLTV (Customer Life Time Value) and CAC (Customer Acquisition Cost). non-direct contact such as email).

Customer 40

Customer Churn Rate Metrics Acquisition 40

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). Even measuring monthly traffic to the blog, Foong continued, was pointless—the content strategy prioritized long-term potential (i.e. However, churn compounds. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Up and Running

AUGUST 21, 2014

All that money that you spend in pay-per-click is going to go into your customer acquisition cost. Obviously, at the end of the day, the eCommerce conversion rate, how many people end up purchasing, it’s what you’re going to end up using to actually track your customer acquisition costs.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Zendesk Reduced Churn With Human Touch. Now to the case studies…. The Research. image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Turns out, getting high-quality blog content delivered consistently was a big one. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs.

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Customer acquisition cost (CAC). Use Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Involuntary Churn Prevention. If you’re like most SaaS marketers, you’re using content marketing as an acquisition channel. The problem, though, is as your company grows, so, too, does your churn rate. Reactivation. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

OCTOBER 3, 2014

Churn and Churn Rate. Churn is the number of customers that cancel your service in a given month – when they leave, they’ve “churned out” and are no longer subscribing to your service. Churn rate is the percentage of customers that leave every month. CAC (Customer Acquisition Cost).

Metrics 96

Metrics Churn Rate Forecast Revenue 96

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 12, 2016

LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

JUNE 21, 2017

utm_source=bplans.com&utm_medium=content&utm_terms=marketing&utm_campaign=blog. One month later, they read another piece of content from your blog that they found browsing the internet. utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

Marketing 98

Marketing Analytics Campaign Metrics 98

maplebutter.com

JANUARY 8, 2013

It’s also a great way to get inspiration for blogging. No funding and you are trying to get exposure, you have exhausted Twitter, Facebook and a blog. I would go back to the blog – it’s the #1 ROI if done right. What’s the best way to commercialize a blog? Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? The customer acquisition cost that I talked about. Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. You put into words what we were thinking for our cost of client. to acquire the client.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Cost per acquisition (CPA). Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g.,

Customer 140

Customer Marketing Social Media CPA 140