Rob Go

SEPTEMBER 10, 2012

Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions. very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle.

Sales Cycle 67

Sales Cycle eCommerce Flash Early Stage 67

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. In an A/A test the distribution of p-values is random. Offline sale – typically. Long sales cycle – 18 months or more.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. Sources for First Touch and Lead Creation get the most credit; the rest is evenly distributed.

B2B 131

B2B Marketing Analytics Campaign 131

This is going to be BIG.

JANUARY 24, 2011

You can do the same with tips on selling from your VP of Sales, or a bold statement on a blog post like "All sales will be virtual by 2015" in order to bring the community out of the woodwork. Give away an iPad for the most votes on Quora answers for the month to questions like "How can you speed up a long enterprise sales cycle?"

Startup 128

Startup Ruby PR Sales Cycle 128

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MARCH 3, 2017

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.

Marketing 28

Marketing Metrics Clickthrough Analytics 28