Acquisition Europe Marketing Retention 
VC Cafe
NOVEMBER 2, 2019
In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM).
VC Cafe
JULY 21, 2020
If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. how do we improve retention) and Google helps the startups with best practices (i.e. Will they compete with me?
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ConversionXL
AUGUST 21, 2014
Software developer Patrick McKenzie aka @Patio11 (easily one of my favorite marketers to follow and learn from) asserts that 40-60% of users who sign up for a free trial of almost every software or SaaS application will use it once and never come back. How to Improve Mobile App Retention Through Customization. The Research.
View from Seed
AUGUST 30, 2016
Let me start with a few addresses: 1355 Market Street. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. This can include location, industry, customer target market, and business goals. 2029 Stierlin Court. 1 Hacker Way.
ConversionXL
JULY 28, 2021
The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. With the introduction of GDPR laws in Europe and enhanced privacy online, it’s becoming more difficult to track users with cookies. 5 GA4 reports to get the best marketing insights. Machine learning replaces cookies.
ConversionXL
JUNE 19, 2018
brough together 180 marketing and optimization people all over Europe. You can’t copy market leaders or competitors to get ahead. Marketers are often talking about unicorns, ice-creams and rainbows. The growth system is broken: product, marketing and sales are siloed. Peep Laja: Repeatable Patterns in CRO.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? Acquisition Efficiency. How “sticky” is your product for new users?
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